Endeavour offloads Chapel Hill

By the Editorial Team · Wednesday, October 28, 2026

Endeavour Group has sold its Chapel Hill vineyard and winery in South Australia to retirement village operator Torrens Retirement Services, while retaining the rights to produce Chapel Hill branded wines using grapes from the property. The sale supports Endeavour’s strategic move toward an asset-light model to reduce grape production and cut costs, as Torrens plans to integrate the vineyard into a unique residential community.

Endeavour Group has sold its Chapel Hill vineyard and winery in South Australia to Torrens Retirement Services, an Adelaide-based operator of retirement villages. The transaction includes approximately 20.84 hectares of vineyard land located in McLaren Vale, renowned for its scenic views of the surrounding vineyards and Onkaparinga River National Park. While Torrens Retirement Services will assume legal ownership of the property, including the established vineyards and winery facilities, Endeavour will continue to manage the health of the vines and retain the rights to produce Chapel Hill branded wines.

Under the terms of the agreement, grapes harvested from the Chapel Hill vineyards will be used by Endeavour to produce its award-winning wines, which are sold through its Dan Murphy’s and BWS retail outlets. The winemaking process will take place at Endeavour’s Dorrien Estate facility in the Barossa Valley. The financial details of the sale have not been disclosed.

Chapel Hill’s property features a heritage chapel, guest accommodations, event spaces, a cellar door, a commercial kitchen, and extensive vineyard infrastructure. The vineyard comprises nearly 14 hectares of mature vines that produce a diverse range of wines, including single-vineyard reds, whites, sparkling, and fortified varieties. The retirement village operator plans to integrate the vineyards into its development, with future residents living amid the established vineyard landscape.

This sale aligns with Endeavour Group’s broader strategic shift toward an “asset-light” model, as outlined by Chief Executive Jayne Hrdlicka earlier this year. The company aims to reduce its own grape production by more than 80 percent and increase its reliance on flexible sourcing, purchasing bulk wine and grapes from the open market. In addition to Chapel Hill, Endeavour is reportedly in discussions to sell Oakridge Wines in the Yarra Valley, while the future of its Tasmanian winery, Josef Chromy, remains uncertain following the decision to exit its lease. However, Endeavour plans to retain ownership of its Cape Mentelle winery in Western Australia.

The sale of Chapel Hill marks a significant shift in Endeavour’s wine portfolio management as it seeks to streamline operations and achieve cost savings estimated at $300 million. Meanwhile, Torrens Living continues to expand its footprint in metropolitan Adelaide, with six existing retirement villages, adding the unique vineyard setting at Chapel Hill to its offerings.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.