England football supporters have significantly altered their eating patterns during the ongoing World Cup, adapting to the tournament’s late kick-off times. Many fans have reported consuming up to five meals a day to stay energized through matches that often extend into the early hours of the morning.

This shift in routine has led to the introduction of new snack habits, with some supporters incorporating an additional late-night meal, colloquially referred to as a “Second Supper.” Retailer Iceland noted this trend, observing changes in consumer behavior linked to match schedules and fan engagement.

The extended viewing hours have prompted fans to rethink their traditional meal timings, balancing the demands of watching matches live with maintaining their daily nutrition. While the late kick-offs have disrupted usual eating routines, many fans have embraced the changes as part of their World Cup experience.