World Rugby is seeking to boost rugby union’s profile in the United States by encouraging Six Nations nations to host matches on American soil, leveraging the upcoming 2031 Rugby World Cup in the country. However, England appears unlikely to participate in staging a Six Nations Test in the US, citing the financial benefits of playing fixtures at Twickenham as a key factor in their decision.

The governing body has offered financial incentives to the national unions in a bid to secure a high-profile Six Nations match in the United States, aiming to capitalize on the commercial opportunities presented by hosting the tournament in 2031. Despite these efforts, England remains reluctant to move fixtures away from its home ground, which generates substantial revenue.

Concerns have also been raised about the state of rugby union in the United States, where the sport has struggled to establish a consistent fan base and commercial footing. World Rugby’s push to stage marquee games in the US comes amid mounting apprehensions regarding the long-term health of rugby there.

In the meantime, the United States will host a significant international fixture tomorrow, as Baltimore is set to stage the fourth Test match between South Africa and New Zealand. This match represents part of World Rugby’s broader strategy to increase the sport’s visibility in the American market ahead of the World Cup.

While England’s reluctance to relocate Six Nations matches overseas limits options, the initiative reflects a larger effort by World Rugby to expand rugby’s global reach and develop the sport in new territories, especially in light of the US’s selection as a future World Cup host.