George E. Johnson Sr., a pioneering figure in Black hair care and founder of the Johnson Products Company, died on July 6 at his home in Chicago. He was 99 years old, according to statements from his family. Johnson was widely recognized for his development of popular product lines such as Afro Sheen and Ultra Sheen, which became staples in homes and salons across the United States.

Born in Mississippi, Johnson moved to Chicago during his childhood, where he cultivated the work ethic that would underpin his business success. In 1954, with a $250 loan from his wife, Joan, Johnson launched Johnson Products Company in Chicago. The company's first official offering was the Ultra Wave hair straightener, marking the beginning of what would become a significant presence in the cosmetics and hair care industry.

Johnson Products achieved several historic milestones, including becoming the first Black-owned business to be listed on the American Stock Exchange in the early 1970s. The company was also the first national sponsor of “Soul Train,” the influential music and dance television program that celebrated Black culture and was hosted by Don Cornelius. Johnson Products used the platform to promote natural hairstyles and connect with a young, culturally engaged audience.

Throughout his career, Johnson was recognized not only for his business acumen but also for breaking barriers in both the corporate world and the civil rights movement. His family described him as a "visionary business leader" whose contributions extended beyond commerce to include community leadership and philanthropy. In 2025, he published a memoir titled “Afro Sheen: How I Revolutionized an Industry with the Golden Rule from Soul Train to Wall Street,” detailing his entrepreneurial journey and impact on the industry.

Johnson’s legacy continues through his family, including his second wife, Madeline Rabb, four children, ten grandchildren, and seven great-grandchildren. His family highlighted his enduring influence as both a committed family man and a trailblazer whose innovation and leadership opened doors for future generations in the Black business community.