Several high-profile National Rugby League (NRL) players are under scrutiny for failing to meet their media and promotional obligations, according to a confidential study conducted by the league. The NRL is reportedly in discussions with the Rugby League Players Association (RLPA) as concerns rise over the limited media engagement of some of the code’s biggest stars.

Officials have established a detailed register tracking media appearances for all 510 full-time players through the 2026 premiership season. The data identifies a handful of prominent names as falling short in fulfilling their commitments, including Brisbane Broncos fullback Reece Walsh, South Sydney Rabbitohs’ Latrell Mitchell and his teammate David Fifita, as well as Roosters prop Spencer Leiniu.

This increased focus on player media responsibilities coincides with the NRL’s recent lucrative $5.3 billion television rights deal, which has intensified broadcaster interest in players’ availability for interviews and promotional activities. Fox Sports and Channel 9, two of the sport’s primary broadcast partners, have especially sought regular access to high-profile athletes like Walsh, who is one of the most followed figures on social media within the league, boasting nearly 700,000 Instagram followers.

Mitchell, who plays for the Rabbitohs and also holds international caps for Australia, had imposed a personal media ban last year, refraining from public comments for approximately 18 months. His return to the spotlight came only recently in May, when he chose to make a brief appearance to acknowledge teammate Campbell Graham’s 150th NRL game, emphasizing that he intends to speak publicly only on special occasions going forward.

Fifita’s media absence has been even more pronounced; he reportedly did not participate in any interviews throughout the entire 2025 season. His low media profile was partly attributed to protection from former Gold Coast Titans coach Des Hasler. However, the Titans’ management expressed significant dissatisfaction with Hasler’s handling of Fifita’s obligations, which contributed to Hasler’s dismissal. Hasler was sacked following a challenging season marked by poor performance and internal issues at the club.

The NRL’s efforts reflect a growing imperative to ensure that marquee players contribute more visibly to the promotion of the sport, aiming to maximize the value of broadcast partnerships and maintain public engagement. Both the league and clubs appear to be working closely with the RLPA to address these concerns while balancing players’ preferences and well-being.