In 2018, Evan Perlmutter made headlines when he auctioned off his loyalty as a New York Knicks fan on eBay, citing frustration with the team’s persistent struggles. The 40-year-old sports-marketing executive sold his “fanhood” for $3,450 and pledged allegiance instead to the Los Angeles Lakers. At the time, Perlmutter described his decision as resolute, expressing no regrets.

However, in the wake of the Knicks’ remarkable victory over the San Antonio Spurs to win the 2026 NBA Championship, Perlmutter’s stance has shifted. Speaking publicly for the first time since the title win, he conveyed a deep sense of remorse and emotional turmoil tied to his decision eight years ago. “If you would have told me we’re definitely going to win one within 10 years, then that obviously maybe changes things,” Perlmutter said, acknowledging that hindsight has altered his perspective.

Although he stopped short of calling it regret, Perlmutter described his feelings as “more remorseful,” mixed with “anger and disbelief.” He expressed frustration at missing out on being part of a historic achievement for the team and lamented not sharing the experience with childhood friends and longtime Knicks supporters. When a friend suggested his feelings might be bittersweet, Perlmutter replied, “It’s just bitter, nothing sweet.”

The victory has created a vibrant atmosphere in New York City, filled with pride and celebration for the blue and orange-clad fans. Perlmutter admitted that immersing himself in this environment is challenging. “Everyone in New York has this bond — it’s very difficult to be a New Yorker and be against all of your peers. It’s a tough environment,” he said. “Everybody’s walking a little taller, shoulders back. And I’m the Grinch over here.”

Reflecting on his former decision, Perlmutter defended his choice by emphasizing the passion he had for the Knicks, contrary to accusations of being a fair-weather fan. “The truth is, I cared too much. I was consumed by a team that couldn’t make competent decisions. It was like staying in an abusive relationship,” he explained.

Perlmutter’s reversal highlights the profound emotional connections sports fans maintain with their teams, especially in cities where sports loyalty forms a core part of community identity. His story serves as a reminder of how long-term dedication and frustration can complicate the experience of celebrating hard-fought success.