The Victoria’s Secret fashion show held in Los Angeles on Sunday sparked debate within the modeling community and among viewers, following the decision to feature reality TV star Kylie Jenner wearing the brand’s £37 million diamond-encrusted Fantasy Bra. The centerpiece of the bra is an £18 million yellow diamond, drawing significant attention during the event.

Jenner, 29, made her debut as a Victoria’s Secret “angel,” a prestigious title often given to some of the fashion industry’s most established models. The show also included prominent figures such as the Hadid sisters and Rosie Huntington-Whiteley, both well-known models who have had longstanding careers with the brand.

The choice to feature Jenner in this prominent role received mixed reactions. Some industry observers and fans expressed disappointment, viewing the decision as a slight against professional models who have traditionally been honored with the Fantasy Bra. One social media user described the move as “a smack in the face to the actual models who worked hard,” reflecting a sentiment that Jenner’s celebrity status as a reality TV personality, rather than her modeling credentials, influenced the brand’s choice.

Conversely, others defended Jenner’s selection, pointing to her substantial influence and wide-reaching audience, which aligns with Victoria’s Secret’s marketing strategy to appeal to a broader consumer base. Jenner’s family and supporters, including her actor boyfriend Timothée Chalamet and mother Kris Jenner, were noted to be present and supportive during the show.

Victoria’s Secret has historically used the Fantasy Bra as a highlight of its annual fashion displays, often choosing top models to showcase the extravagant piece. This year’s decision reflects an ongoing trend in the fashion industry where brands increasingly collaborate with celebrities and influencers who command large social media followings, blurring traditional lines between modeling and celebrity culture.

The event underscores the evolving dynamics within the fashion world, where commercial considerations and audience engagement are influencing the selection of brand ambassadors and the roles they play on high-profile runways.