Felicity Green, a pioneering British journalist and fashion editor known for shaping 1960s style and advocating for women’s equality, has died at the age of 100. Her career spanned several decades during a time when the media industry was overwhelmingly male-dominated, and she broke significant ground as one of the first women to hold senior editorial and executive roles in major British newspapers.

Born on June 26, 1926, Green grew up in Dagenham, east London, where her early fascination with fashion was nurtured through visits to the cinema with her father. Equipped with only a shorthand certificate, she began her career in publishing as a secretary and assistant at Woman & Beauty magazine, where she learned the intricacies of advertising, layout, and editorial production under the mentorship of editor Phyllis Digby Morton.

In the mid-1950s, Green joined the Mirror Group after being recruited by Hugh Cudlipp, the group’s editorial director. At that time, the company was launching the Women’s Sunday Mirror to target female readers and younger audiences, and Green quickly became a key figure in its development. By 1961, she was an associate editor across the Mirror Group newspapers and later took charge of fashion coverage for the Daily Mirror and its sister publications.

Green’s work coincided with the rise of “swinging 60s” culture in Britain, and she played a central role in bringing emerging trends, such as miniskirts and youthful street fashion, into mainstream tabloid pages. Her coverage helped launch and sustain designers like Barbara Hulanicki, whose Biba label achieved overwhelming consumer interest after Green featured one of her affordable dresses. Despite some resistance from conservative figures within the Mirror, including chairman Cecil King—who criticized Green for promoting provocative styles—Cudlipp supported her editorial vision, granting her prominent space to illustrate the cultural shifts of the decade.

Beyond fashion, Green was notable for her focus on social issues relevant to women, including sex, contraception, abortion, and equal pay, subjects that were controversial at the time but which she approached with determination and tact. Throughout her career, she navigated the challenges of sexism and workplace culture with a strategy of persistence and diplomacy, famously advising women to handle male-dominated meetings in ways that preserved rapport while asserting their authority.

In 1973, Green became the first woman appointed to the main board of a major British publisher when she joined the Mirror Group’s board as publicity director. However, she resigned in 1978 after discovering she was paid significantly less than a newly appointed, less experienced male director. Following a brief period managing Vidal Sassoon’s business interests, she returned to journalism with senior roles at the Daily Express and the Daily Telegraph, retiring from full-time work in the late 1990s but continuing to consult on retail magazines and teach fashion journalism at Central Saint Martins.

Green remained active in advocating for women’s rights, supporting organizations such as the Fawcett Society and the 300 Group, which sought to increase female representation in Parliament throughout the 1980s. She married Geoffrey Hill in 1952, who remained a lifelong partner until his death in 1992. She did not have children and expressed no regrets about this choice.

In 2012, Green was awarded an OBE for her contributions to journalism and fashion. Her 2014 publication, *Sex, Sense and Nonsense*, revisited her influential 1960s work, capturing the excitement and transformative spirit of the era. Felicity Green’s legacy endures as a trailblazer who transformed women’s fashion journalism and championed gender equality in an industry long resistant to change.