The proportion of Britons taking holidays has returned to pre-pandemic levels in 2026, despite ongoing economic pressures and global uncertainties, according to recent industry reports. Research from Abta, the UK’s leading travel association, indicates that 88% of British adults took at least one holiday over the past year, matching the 2019 peak.
Travel within the UK remains slightly more popular than trips abroad, with a notable increase in city breaks. Younger adults under 45, particularly those without children, are more inclined to book short city trips, which have surpassed traditional beach holidays in popularity. Families with young children, however, continue to favor beach destinations. Meanwhile, countryside holidays have declined but still attract many travelers aged over 55.
Demographic trends show that about 72% of people aged 25 to 34 went on holidays overseas, a rise of four percentage points from the previous year. Spain remains the most visited foreign country, with 36% of Britons reporting a trip there in the last 12 months. Other favored destinations include France, Italy, and the United States. Countries such as Portugal and Cyprus have seen increased visitor numbers, while Europe overall saw a slight reduction in arrivals due in part to instability in the Middle East region.
The patterns revealed also highlight emerging travel preferences, such as a growing number of people booking wellbeing-focused holidays, including yoga retreats, safaris, and adventure trips. Additionally, there is a trend toward shorter international trips, sometimes lasting only one night, to cities like Oslo, Gdansk, and Valencia—a behavior described by industry analysts as “trip snacking.”
Despite concerns earlier in the year regarding the war between Israel and Iran, potential jet fuel shortages, and complications arising from the introduction of new European Union border and customs procedures, consumer demand for holidays has demonstrated resilience. Travel confidence dipped slightly but rebounded as these challenges became clearer and better managed.
However, the cost of living crisis continues to influence travel plans. Almost one in three Britons intends to spend less on foreign travel in the coming year, reflecting tightened budgets. This has also led to later and more cautious booking habits, with many travelers delaying commitments to holiday plans while monitoring deals and evolving situations.
Abta’s chief executive, Mark Tanzer, emphasized the ongoing robustness of the sector, noting that holidays remain a high priority for many consumers despite financial pressures. He underscored the importance of governmental support for the travel industry, which contributes approximately £57 billion annually to the UK economy, including calls for a reduction in aviation taxes.
Industry experts predict that next year, May will likely become the most popular month for overseas travel, while August will maintain its appeal among families. Overall, the desire to take holidays remains strong within the British public, with many adjusting their choices and timing rather than foregoing travel altogether amid external uncertainties.