FIFA is exploring new broadcast partnerships for the 2030 and 2034 World Cup tournaments, with several major media companies expressing interest in securing the US rights, according to industry sources. Netflix, Disney, and Alphabet’s YouTube have reportedly shown intent to challenge Fox, which currently holds the US broadcast rights.

Additional potential contenders include Amazon and Apple, the latter of which already holds the global rights to Major League Soccer. Negotiations between FIFA and potential media partners are anticipated to commence within the next three months, as the organization seeks to finalize broadcast arrangements well in advance of the tournaments.

The evolving landscape of sports media rights reflects broader shifts toward digital and streaming platforms, with established traditional broadcasters facing increasing competition from technology companies. FIFA’s decision on the right partners will likely consider factors such as audience reach, technological capabilities, and commercial terms.

Fox has been the primary US broadcaster for recent World Cups, providing both television and streaming coverage. The presence of new bidders may signal changes in how the global sport is presented to American audiences in the coming years. The final agreements are expected to shape the commercial and viewing experience of the tournament for a significant part of the next decade.