Fifa President Gianni Infantino has declined to resign amid mounting pressure following controversy over a proposed plan to sell stakes in the World Cup, but he has publicly acknowledged mistakes related to the initiative. Speaking from Rabat, Morocco, where he has been based since the issue surfaced, Infantino apologized for errors in the process and vowed to restore confidence in the organization.

The plan, centered on creating a new entity called Fifa Forward Enterprise (FFE), was intended to monetize assets associated with the World Cup. However, details of the proposal leaked to the media sparked widespread criticism, with many member associations and observers expressing concerns about transparency and governance. Canada’s Prime Minister, Mark Carney, described the sell-off plan as potentially "fatal" for Infantino’s future as Fifa president.

In a letter addressed to members of the Fifa Council, Infantino accepted responsibility for shortcomings in how the plan was developed and communicated. He stated that it was not their intention to exclude the Council or Fifa’s Member Associations from the process and acknowledged that the handling of the fallout was inadequate. Infantino assured that a thorough review would be conducted and a report presented at the next scheduled Council meeting.

While apologizing for the mishandling, Infantino also issued a firm warning against further criticism of Fifa’s integrity and governance. He stated that with the withdrawal of the FFE project, the organization would take all necessary measures to protect its reputation and emphasised that the activities undertaken adhered to Fifa’s regulatory framework.

Morocco, one of Infantino’s most steadfast supporters since he assumed office a decade ago, was granted co-hosting rights for the 2030 World Cup alongside other countries. The North African nation has been advocating to host the tournament final at the forthcoming Hassan II stadium in Casablanca. Upon completion, the stadium will be the largest football venue worldwide, with a capacity of 115,000.

Despite efforts to rally support, Infantino has reportedly struggled to secure public endorsements from several key member states. Notably, Saudi Arabia, a longtime ally and the appointed host of the 2034 World Cup, has remained silent amid the controversy.

As the leadership crisis unfolds, Fifa faces growing scrutiny over governance and transparency, pressing Infantino to balance internal reform with external demands for accountability.