Joseph S. Moore’s new book, *How to Get Rich in American History*, offers an unconventional perspective on wealth-building that challenges many standard financial principles. Drawing from historical examples, Moore questions the generally accepted belief that stocks consistently increase in value and expresses ambivalence about the wealth-building potential of real estate, despite his personal success in that sector. Instead, he urges readers to embrace risk and debt as tools for building wealth.
Moore argues that those with fewer resources have less to lose and often must borrow to get started. He highlights a historical example in Benjamin Franklin, who accumulated substantial debt to launch his printing business. Moore suggests that modern bankruptcy laws provide safety nets absent in earlier periods, framing financial setbacks as manageable rather than catastrophic.
The author also downplays the value of inherited wealth, suggesting it rarely endures, and advises marrying well. He critiques contemporary dating app algorithms for overlooking traits such as work ethic, resilience, and family character, which he deems critical to financial and personal success.
Advocating for an active approach to wealth creation, Moore favors entrepreneurship and hands-on ventures such as taking in boarders or improving real estate over passive investment strategies like stock trading. He contends that wealth generally must be built through effort rather than found by chance, emphasizing that the path to the “American dream” is more often through enterprise than simply investing in financial markets.
The book, however, contains some factual inaccuracies and occasionally presents a superficial treatment of historical anecdotes. For instance, Moore’s timeline on the introduction of the U.S. “greenback” currency is slightly off, and his portrayal of Warren Buffett’s management style and Berkshire Hathaway’s textile business closure contain errors. The discussion of historical figures like Stephen Girard is also brief and lacking detailed context.
Regarding real estate, Moore initially states that the housing market is a poor investment relative to other industries but later qualifies this by endorsing active real estate investment, such as buying and improving properties, over passive approaches like holding mortgage securities. This distinction underscores his broader preference for direct, engaged involvement in wealth-building activities.
Moore challenges the common exaltation of compound interest and diversification, suggesting that these strategies may be overrated, especially for those actively growing wealth. He stresses that reinvestment decisions, whether in a business or investment portfolio, require careful balance, a nuance that his argument sometimes overlooks.
The author’s personal background, as outlined in the book, reflects someone who grew up with limited means, experienced financial setbacks, and eventually took significant risks in real estate following the 2008-09 financial crisis. His narrative includes a candid acknowledgement of past mistakes and the importance of family support.
While the book occasionally attempts to reconcile conflicting advice—from advocating both market exit strategies and faith in investment gurus—it also offers a fresh viewpoint. Moore advises concentrating assets initially and diversifying only after building substantial wealth. He downplays tax avoidance strategies in favor of straightforward investment merit and compliance.
Moore also emphasizes the historically undervalued role of women’s domestic labor within wealth-building frameworks. Despite recognizing ongoing challenges such as rising inequality and slower upward mobility in the United States, he remains optimistic about opportunities for economic advancement, noting that median American incomes surpass those of many European countries.
Stylistically, the book incorporates a moralistic tone reminiscent of 18th- and 19th-century guides, ultimately echoing Adam Smith’s assertion that great fortunes are the reward of sustained industry, frugality, and diligence. Despite its flaws, *How to Get Rich in American History* contributes original insights by blending historical context with practical financial advice and highlighting the human dimensions of economic success.
