The UK’s iconic fish and chip industry is adapting to rising operational costs as prices for traditional dishes increase. According to industry figures, the average price for a cod fish and chips now stands at £11.41, while haddock comes in at £10.29. These price hikes reflect growing expenses for key ingredients such as fish, potatoes, cooking oil, and energy.

Seafood industry organization Seafish reports that the nation’s approximately 7,210 fish and chip shops have been responding to these pressures in diverse ways. Many proprietors are expanding their menus to include non-traditional items like kebabs, pizzas, and masala fish, aiming to attract a broader customer base. Others have streamlined their offerings, focusing on fewer options to enhance operational efficiency.

Despite the economic challenges, fish and chip shops remain popular with consumers. Jennifer Robson of Seafish emphasized the enduring appeal of the dish, noting that it continues to be enjoyed by millions annually. She also highlighted the sector’s role in introducing the public to a wider range of seafood, including lesser-known species such as plaice, skate, and pollock, alongside staples like cod, haddock, scampi, and fishcakes. Haddock, in particular, retains strong popularity in northern regions of the UK.

Andrew Crook, president of the National Federation of Fish Friers, welcomed the findings, stating that the report provides valuable benchmarks for assessing the sector’s health and economic contribution. He acknowledged the ongoing challenges but underscored the industry’s capacity for evolution and adaptation.

As fish and chip shops navigate the pressures of inflation and changing consumer preferences, the sector appears poised to maintain its cultural and culinary significance within the UK food landscape.