Google has unveiled the Fitbit Edge, a new premium fitness band designed to bridge the gap between traditional fitness trackers and smartwatches. The device was announced on Monday and is available for preorder, with shipments beginning October 27.
Priced at $180, the Fitbit Edge features a 1.34-inch oval display that gives it a smartwatch-like appearance, while maintaining its focus as a dedicated fitness device. Among its notable innovations is a replaceable battery—a first for Fitbit—that can last up to a week on a single charge and can recharge quickly, providing a full day of use after just five minutes of charging.
The device supports automatic workout detection, extending beyond conventional exercise to include activities such as household chores and pushing a stroller. It is equipped with an altimeter and various wellness features, including continuous heart rate monitoring, irregular rhythm detection, and proactive health monitoring tools. A skin temperature sensor and an updated GPS chipset, boasting a 40% improvement in accuracy for outdoor workouts, further enhance its capabilities. The Fitbit Edge can also track changes in insulin resistance, an important marker linked to prediabetes and Type 2 diabetes, through a feature called Health Guardian, which originated with the Pixel Watch line.
Available in four colors—obsidian, canyon, fog, and olive green—the Fitbit Edge will also be offered in a special edition named after professional basketball player and Google advisor Stephen Curry. This version will be priced at $220 and offered in select countries.
The new model follows the Fitbit Charge 6, introduced in 2023, which featured a similarly tall screen. With the launch of the Edge, Google announced it will discontinue the Charge series to focus on the Fitbit Edge, Pixel Watch, and Fitbit Air—a screenless tracker released in May alongside Google’s revamped health app.
Google’s updated health platform, which debuted in May replacing the previous Fitbit user experience, remains free to use. However, users can upgrade to Google Health Premium for $10 per month or $100 annually to access additional features such as a conversational AI fitness coach that provides sleep insights and tailored recommendations. Buyers of the Fitbit Edge will receive a complimentary three-month subscription to this premium service.
The Edge supports a variety of interchangeable straps, from Metal Links and Magnet Bands suited for dressier occasions to more exercise-friendly options. Despite its AI-powered health coaching capabilities, the device lacks a speaker and microphone and does not support on-device voice commands, distinguishing it from the higher-priced Pixel Watch 5.
In a competitive market with players like Whoop Inc. and Oura Inc. also offering AI health assistants, Google positions itself alongside Apple and Garmin by delivering comprehensive feature sets with optional subscription services rather than requiring them. The Fitbit Edge adds to this strategy by combining advanced health tracking with a premium yet focused wearable design.