Comedian Mo Gilligan explores the complex and often troubling world of fried chicken consumption in his new Netflix documentary, *Big Chicken: A Fast Food Conspiracy*. The film, produced by Louis Theroux’s Mindhouse company, follows Gilligan as he undertakes a 28-day challenge eating only fried chicken, while investigating the global industrial and cultural factors behind the demand for the popular food.
Gilligan, known for his comedy and television appearances, documents his physical and mental decline during the experiment, which he describes as one of the most challenging periods of his life. Initially anticipating only physical effects, he found the psychological impact unexpectedly severe. Encouraged by medical experts featured in the documentary, he acknowledges that the ultra-processed nature of fried chicken contributed to his mood changes and health concerns.
The documentary also examines the broader social and economic implications of fried chicken consumption. Gilligan delves into how fast-food chains and large-scale poultry farming shape eating habits and affect public health and the environment. As a Black British man, he further addresses the cultural associations and stereotypes linked to fried chicken, exploring its portrayal and marketing within the food industry.
Travelling from south London to the United States, Gilligan encounters food deserts—low-income urban and rural areas with limited access to affordable and nutritious food. His visit to Chicago offers a stark illustration of this phenomenon. Despite the city's wealth, many neighborhoods lack nearby fresh produce vendors, forcing residents to rely on convenience stores and fast-food outlets. Gilligan highlights the difficulties faced by those without personal transportation, who must depend on public transit to reach grocery stores that may be prohibitively distant.
Throughout the documentary, Gilligan contrasts his own experience with broader issues of food accessibility and affordability. He acknowledges his privilege in being able to choose when and what to eat, contrasting that with individuals who rely on processed foods out of necessity. This perspective informs his exploration of the inequities embedded in global food systems.
*Big Chicken: A Fast Food Conspiracy* aims to challenge viewers’ understanding of a widely consumed food item, revealing the unseen consequences of its popularity. By combining personal experience, expert insights, and on-the-ground investigation, Gilligan seeks to foster a more informed and critical approach to food consumption. The documentary is currently available for streaming on Netflix.