Football supporters are increasingly being encouraged to back “second teams” during international tournaments, reflecting a growing trend among fans to support multiple nations. A recent survey indicates that nearly 50% of football fans now follow more than one country, with this figure rising to about two-thirds among those aged 25 to 34.
The research, conducted by Greene King pubs, also found that around 10% of respondents will be backing Brazil as their secondary team. Social influence appears to play a significant role in these choices, as nearly 25% of fans cited the presence of friends or other supporters backing a particular nation as the main factor behind their decision to support that team as well.
This shifting pattern of allegiance suggests a more flexible and inclusive approach among football fans, who may identify with multiple teams based on heritage, personal connections, or social dynamics. The trend is especially pronounced among younger adults, indicating a potential change in traditional notions of exclusive national loyalty within the sport.
While dedicated support for a primary team remains strong, the data highlights how fandom can extend beyond borders through shared social experiences and a broader appreciation of the global nature of football.
