For China it’s lights, camera, action

By the Editorial Team · Sunday, June 28, 2026

Chinese companies showcased advanced film production technology at the Cine Gear Expo in Los Angeles, demonstrating significant improvements in lighting, cameras, and virtual production tools accepted by major industry players. This growing acceptance highlights an increasing integration of Chinese technology in Hollywood, signaling a shift toward greater global collaboration and innovation in filmmaking equipment.

At the recent Cine Gear Expo held June 5 and 6 at Universal Studios in Los Angeles, Chinese manufacturers showcased a growing presence in professional film production technology, signaling an expanding global influence in Hollywood and beyond. The event transformed a portion of the Universal backlot into a dynamic testing ground where cinematographers experimented with lighting systems, camera rigs, and virtual production tools from around the world, with Chinese companies drawing particular attention.

Once met with skepticism, Chinese-made cameras, lighting equipment, and production accessories are increasingly accepted by major studios, rental houses, and independent filmmakers across North America. Industry professionals highlight the sector’s shift toward greater integration of Chinese technology. Cinematographer Shane Hurlbut noted that, while Chinese lighting products were not widely embraced in the past, recent advances have significantly raised their profile. “They are incorporating advanced technologies and achieving remarkable progress in areas such as color science,” Hurlbut said, emphasizing improvements in lighting control, color accuracy, and motorized systems that are broadening creative possibilities for filmmakers.

Leading Chinese brands such as Aputure, Nanlux, and Accsoon exhibited alongside established industry veterans, demonstrating a range of professional lighting systems, monitors, wireless video transmission devices, and robotic camera platforms. Aputure’s director of marketing, Mitch Gross, credited the company’s growth to close collaboration with filmmakers and production crews, enabling them to innovate and develop technology tailored to industry needs. Originally focused on motion picture lighting, Aputure has expanded its reach into broadcast television and live events, establishing itself as a widely used lighting brand in North America. While its products are manufactured in China, the company’s marketing, sales, and distribution functions are managed from its U.S. offices, reflecting a globally integrated supply chain.

The presence of Chinese firms was evident throughout the event, with their booths drawing interest from professionals eager to explore new tools and accessories. Colin Hudson, a camera operator who worked with Chinese director Zhang Yimou on the film The Great Wall, praised SmallRig’s Chinese-made equipment for its practical design features. He highlighted the usefulness of certain handles, describing them as “very important” for ease of operation.

Hudson expressed optimism about increased collaboration between Chinese and American filmmakers as the global film technology landscape continues to evolve. The growing prominence of Chinese manufacturers at events like Cine Gear Expo underscores their expanding role in shaping the future of film production equipment worldwide.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.