Actress Sydney Sweeney has drawn renewed attention and sparked debate after appearing nude in a recent advertisement for the betting app Novig, where her modesty was covered by strategically placed sporting equipment. This follows an earlier controversy involving her participation in an American Eagle campaign that some critics interpreted as promoting eugenics, though that claim remains disputed.

The latest advertisement has prompted backlash from several female athletes who argue that Sweeney’s portrayal reduces women in sports to physical appearance rather than highlighting their athletic achievements. American gymnast Gracie Kramer initiated the response by sharing a montage of her training sessions with the caption, “I don’t know what Sydney Sweeney was doing, but this is what women in sport look like.” British sprint champion Amy Hunt also weighed in, showing herself post-race and emphasizing, “This is what women in sport look like… muscles, hard work, sweat, blood, tears.” The criticism gained momentum as more Olympians and athletes across social media posted images and videos of themselves engaged in rigorous training and competitions, underscoring the physical demands of their sports.

In response to the criticism, Sweeney shared images of prominent female athletes such as tennis players Serena Williams and Caroline Wozniacki, along with US soccer player Megan Rapinoe, in similarly revealing poses. These photos appeared to assert that female sports figures can embrace their sexuality while maintaining athletic prowess, challenging the notion that such depictions diminish their accomplishments. Supporters note that these athletes’ bodies reflect years of intense training and discipline, which are rightly admired for strength rather than objectification.

Commentators have offered divided perspectives on the controversy. Some argue that Sweeney’s role in the advert perpetuates a focus on physical allure at the expense of celebrating the hard work and resilience of sportswomen. Others maintain that women leveraging their appearance for economic benefit is a personal choice, and that critiques risk overstating the advertisement’s cultural impact. One observer acknowledged the ongoing tension between promoting athleticism and embracing femininity, while suggesting that the outcry may indicate remaining gaps in societal progress on gender equality.

Ultimately, the advertisement appears to reflect broader issues about how female athletes are represented and perceived. While not explicitly making a statement about women in sport, the campaign has reopened conversation about the balance between recognizing physical beauty and athletic achievement in the public eye.