France has introduced a tax targeting the fast-fashion sector, marking the first such levy implemented globally. The tax, ranging from 50 cents on underpants to €12 on coats, aims to address environmental concerns and support the domestic textile industry, which has faced declines due to competition from predominantly Chinese companies.

The new measure is part of a broader law designed to combat what French officials describe as the "ultra" fast-fashion industry. Trade Minister Serge Papin emphasized the significance of the move, stating that ultra fast-fashion companies would now be held accountable for the environmental and economic damage they cause. “France is the first country in the world to implement this sort of measure,” Papin said, highlighting the government’s intent to protect local businesses and regional economies.

The tax is structured around a detailed formula that considers the size of retailers' product ranges and the likelihood that garments will be repaired rather than discarded. Officials argue that retailers offering extensive selections of inexpensive clothing encourage consumers to dispose of items quickly and purchase new ones frequently, contributing to waste and environmental harm. For example, Chinese company Shein reportedly offers approximately 1.7 million clothing items, many priced below €10, while European brands such as Spain’s Zara offer significantly smaller selections, around 20,000 items.

The tax rates are set to increase progressively, with planned adjustments through 2030. By then, charges for some items could reach €2 for underpants or socks, €3.50 for a T-shirt, €17.25 for jeans, €9.25 for a dress, and €19.50 for a coat.

China’s commerce ministry has criticized the tax, describing it as discriminatory and a potential trade barrier aimed specifically at Chinese fast-fashion retailers. The ministry suggested that the measure unfairly targets Chinese companies such as Shein, Temu, and AliExpress, while exempting European firms like Ireland’s Primark, Spain’s Zara, and France’s Kiabi.

French officials have defended the policy as an environmental necessity and a means to sustain domestic textile businesses amid global competition. They maintain that the tax addresses broader issues beyond trade, focusing on curbing the negative impact of ultra fast-fashion on ecosystems and local economies.

The introduction of this levy positions France as a pioneer in governmental efforts to regulate the fast-fashion market through taxation, potentially setting a precedent for other countries grappling with similar environmental and industrial challenges.