Fried chicken range adds to Domino’s revenues

By the Editorial Team · Wednesday, August 5, 2026

Domino’s Pizza Group reported a 6% revenue increase to around £825 million in the first half of 2026, driven by the expanded Chick ’n’ Dip fried chicken range and event-focused marketing campaigns. The growth reflects a strategic shift toward diversification that has boosted customer engagement and investor confidence, with shares rising 7.7% following the announcement.

Domino’s Pizza Group reported a revenue increase in the six months ending June 2026, driven in part by its expanded fried chicken offerings and event-centered marketing campaigns. The company saw a 6% rise in revenue, reaching approximately £825 million, according to one report, while another detailed revenues of £353.6 million, reflecting differences in reported figures but consistent trends overall.

The introduction of the Chick ’n’ Dip range in February contributed to the growth, with fried chicken now accounting for about 9% of Domino’s total sales, up from 7.5% at launch. The company highlighted that this product line helped attract new customers and extend Domino’s appeal across different meal occasions.

Like-for-like sales increased by 4.9% during the period, supporting positive momentum for the brand. Pre-tax profit remained largely unchanged, reported at around £41 million in one source and £40.6 million in another, showing stability despite increased revenues.

Marketing efforts focused heavily on major events, including the FIFA World Cup and a Tyson Fury boxing match held at Tottenham Hotspur Stadium in April. These campaigns aimed to boost brand visibility and connect with a broader audience.

Chief Executive Nicola Frampton emphasized the significance of several growth initiatives, noting that chicken, loyalty programs, partnerships with delivery aggregators, and improvements in supply chain productivity were all contributing to sustained long-term growth.

This marks a strategic shift for Domino’s, as Frampton’s predecessor, Andrew Rennie, who left the company in November of the previous year, had faced investor pushback over his focus on fried chicken. Some investors expressed concern that introducing chicken could dilute Domino’s core pizza business. However, the current management team appears confident that the diversification is both expanding revenue streams and enhancing customer engagement.

Domino’s shares responded positively to the results, with one report noting a 7.7% increase in share price to 220 pence, reflecting investor approval of the company’s recent performance and outlook.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.