Keeta will serve as the hospitality partner for The MESTOUR Method masterclass, a five-day advanced program for professional hairstylists taking place from October 11 to 15 at Doha’s M7 Creative Space. The course, developed by internationally recognized artistic director Ilham Mestour, is designed to transcend basic hairstyling techniques by focusing on artistic judgment, precision, and professional standards cultivated through decades of experience in luxury fashion, editorial, and celebrity styling.
The program is invitation-based and limited in capacity, targeting working professionals who seek to deepen and refine their individual creative approaches rather than simply acquiring new technical skills. Participants are selected through a formal application process, underscoring the program’s emphasis on developing creative language alongside technical mastery.
Keeta’s involvement forms part of its broader commitment to supporting the evolving creative communities in Doha. As the hospitality partner throughout the course, the brand aims to foster an environment where food intersects with fashion, design, and education, contributing to an exchange of ideas and cultural engagement. Jane Liu, General Manager of Keeta Qatar, highlighted this interdisciplinary approach, noting that creativity flourishes when different artistic worlds come together.
“Supporting The MESTOUR Method aligns with our goal to nurture talent and encourage learning within Qatar’s vibrant creative landscape,” Liu said. “As we continue to grow our presence in Qatar, we want to extend beyond daily service to actively participate in the ideas and communities shaping the country.”
Ilham Mestour, founder and creative director of The MESTOUR Method, expressed that the partnership with Keeta enhances the course’s mission to transform creativity into education and opportunity. She emphasized that meaningful support is crucial for talent to thrive, enabling a new generation of hairstylists to contribute meaningfully to Qatar’s cultural sector.
Keeta’s collaboration with The MESTOUR Method follows its previous engagement with local creative initiatives, notably marking its first anniversary in Qatar through a partnership with Qatari artist Mubarak Al Thani on “We Are Doha,” a visual art project celebrating the city’s architecture and everyday life. This latest partnership extends Keeta’s role in fostering dialogue between international expertise and Qatar’s emerging creative environment, using hospitality as a catalyst for talent development and cross-disciplinary exchange.