Gander, a new social media platform focused on Canadian data sovereignty, officially launched on June 29, 2026. The platform, developed as a for-profit benefit company registered in British Columbia, aims to offer Canadian users greater control over their data and a more moderated, respectful online environment.

Built on the AT Protocol—a decentralized, open network also used by platforms like Bluesky—Gander allows users to tailor content feeds to their interests and move freely between compatible networks while retaining ownership of their original content. This model addresses growing concerns about data sovereignty amid ongoing tensions in the U.S.-Canada trade relationship, coinciding with the commencement of the United States-Mexico-Canada Agreement’s formal review process on the same day.

To ensure Canadian data remains within the country, Gander partners with domestic cloud and physical server providers ThinkOn and the Canadian subsidiary of OVHcloud. Additionally, the company is developing Wingspan, a decentralized sovereign social cloud enabling governments, universities, and other organizations to host data on either Gander’s servers or independent ones, offering greater autonomy within the AT Protocol ecosystem.

Gander’s founder, Mr. Waldman, emphasized that the platform is designed to avoid the pitfalls of algorithmic manipulation common in mainstream social media. The company plans to align its moderation policies with the Canadian Charter of Rights and Freedoms and has pledged to operate without fostering addictive user behaviors. Features such as “nests” allow users to limit their view to close contacts, reducing distraction and the risk of overuse.

While the platform is accessible worldwide for browsing, posting, commenting, and participation are restricted to users physically located in Canada who have completed a one-time human verification through recognized educational institutions or the Canada Post Identity+ app. This process also ensures all active users are over 18. Looking ahead, Gander intends to enable users to toggle content based on regional preferences to promote localized and distinctly Canadian experiences, while still allowing international interaction.

Gander enters a market where alternatives to major tech social media are emerging. One such competitor is EH!, a B.C.-based app launched last year by entrepreneur Jessica Glowacki. EH! offers location-based posting and community-engagement tools, primarily aimed at supporting local economies and Canadian cultural celebration. Its user data currently resides in Canada but relies on servers owned by foreign companies. Glowacki indicated that a move toward full data sovereignty is forthcoming through a strategic partnership.

Gander is exploring a variety of revenue models, including subscription options for ad-free experiences, ethical sponsorship partnerships, and revenue sharing with monetized content creators. However, basic features will remain free. The platform is not targeting a specific demographic but is mindful of shifting user habits, especially among Canadian Gen Z and concerns from parents about social media’s impact on youth.

Mr. Waldman emphasized the company’s commitment to steady, intentional growth and underlined that social media should not interfere with users’ quality of life or family time. “For us, it’s okay if on Canada Day people don’t sign up because they’re doing Canada Day things and they’re enjoying family,” he said. “Social media shouldn’t be their top priority.”