GB News losses drop despite web traffic woes

By the Editorial Team · Thursday, October 1, 2026

GB News reduced its adjusted financial losses to £8.9 million while increasing revenue by 16 percent to £17.4 million in the seven months ending December, despite a 63 percent drop in digital traffic. The broadcaster plans significant job cuts to control costs and focuses on growing its television and radio audiences to sustain profitability.

GB News has reported a reduction in its financial losses despite a significant decline in traffic to its digital platforms. The news channel's revenue increased by 16 percent to £17.4 million during the seven months ending in December, compared to the same period the previous year, according to the latest accounts filed at Companies House. Adjusted losses narrowed to £8.9 million, down from £12.1 million in the prior period.

The broadcaster experienced a sharp drop in online engagement, with unique visitors to its websites and apps falling 63 percent to 7.5 million. Page views also declined by 33 percent to 68.5 million. GB News attributed these decreases primarily to the growing use of artificial intelligence tools that summarize news articles, potentially reducing direct traffic to its sites.

In a recent change, GB News moved its financial year-end from May to December to better align its reporting periods. Despite challenges on digital platforms, the channel maintains that it remains the United Kingdom’s largest dedicated news broadcaster. According to the latest viewing figures from Barb, GB News attracted an average weekly audience of 81,600 viewers in July, surpassing BBC News’ 73,500 and Sky News’ 68,900 average viewers for the same month.

However, the company has taken steps to address costs, including plans to cut up to 90 jobs—over a third of its roughly 260 employees—as reported earlier in the year. Angelos Frangopoulos, CEO of GB News, emphasized ongoing efforts to balance revenue growth with disciplined cost management and operational efficiency in pursuit of sustainable profitability.

GB News is owned by All Perspectives Ltd, backed by investors including Sir Paul Marshall, the hedge fund manager and owner of The Spectator. A spokesperson for the channel stated that GB News is Britain's top news outlet and is continuing to strengthen its position. They highlighted the positive trajectory of rising revenues and falling costs, with audience growth across television, radio, and social media platforms.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.