A recent survey indicates that traditional British seaside holidays are losing popularity among younger generations, particularly those aged 14 to 29, often referred to as Gen Z. Approximately four out of five respondents in this age group described a day at the coast as outdated, citing a range of practical and environmental factors that detract from the experience.

Among the most significant concerns were the reliance on mobile phones and related issues. About 70% of the young people surveyed said that their phone running out of battery was a major frustration during beach visits. Other digital-related complaints included poor mobile signal and the absence of charging points, which lead to “dead phones” and impede the use of digital tickets, maps, messaging, and mobile payments. These challenges appear unique to younger generations, as only 37% of Baby Boomers, aged 62 to 80, reported that a dying phone battery negatively impacted their beach experience. Moreover, nearly one in ten younger respondents said they had left the beach early because of low phone battery life.

Other factors discouraging Gen Z beachgoers included physical discomforts and logistical difficulties. Many mentioned problems such as dirty toilets, difficulty finding parking, sandy feet, and unwelcome seagulls scavenging for food. Some respondents also complained the sea was too cold or that the beach was too pebbly or far from parking areas. The presence of sand and seaweed, which can become smelly, also contributed to negative perceptions.

Despite these drawbacks, traditional seaside experiences still hold nostalgic value. Many respondents recalled childhood memories fondly, particularly eating fish and chips wrapped in newspaper, spending time with family, playing at arcades, collecting seashells, and enjoying sticks of rock candy. In fact, 90% of Brits said that some of their best summer memories involve time spent at the beach, suggesting that a portion of the population remains willing to endure minor inconveniences for the experience.

Susan Wells, solar director at eco-tech brand Hive, which commissioned the survey, observed that while the British public continues to flock to the coast during warm weather, the lack of power and charging facilities poses a growing challenge in an increasingly digital world. The findings underscore a widening generational divide in how seaside holidays are valued and experienced, with younger people prioritizing connectivity and convenience alongside traditional pastimes.