General Motors announced plans to extend its “eyes-off” autonomous driving technology to its pickup trucks and large SUVs, aiming to enhance revenue amid significant technology investments. The move marks an expansion beyond the automaker’s initial autonomous offering planned for 2028, which will debut on the Cadillac Escalade IQ, an electric SUV with relatively limited sales.

The company confirmed Wednesday that the autonomous driving service, which allows drivers to take their eyes off the road under certain conditions, will be made available on its highest-selling and most profitable vehicle segments. However, GM did not provide a specific timeline for when the feature will be introduced across its broader truck and SUV lineup.

To support this initiative, GM is developing a new software platform designed to underpin the autonomous capabilities in these larger vehicles. This software backbone will likely play a critical role in enabling more widespread deployment of advanced driver-assistance systems.

By targeting popular vehicle categories such as pickup trucks and large SUVs, GM seeks to capitalize on existing market demand while leveraging its technology investments to boost profitability. The expansion reflects an ongoing industry trend toward incorporating higher levels of automation in everyday vehicles.