Georgia Jagger has announced that she is pausing operations of her organic skincare brand, May Botanicals, after three years in business. The decision comes as the 34-year-old model chooses to focus on her family, modeling career, and other entrepreneurial ventures.

May Botanicals was launched in response to Jagger’s personal experiences with eczema and sensitive skin, offering a range of organic products designed to address similar issues. Among the items in the collection were the Golden Hour Face Oil, priced at £58 for 50ml, and the Super Balm Skin Saviour, available for £50 per 50ml. The brand received support from Jagger’s mother, Jerry Hall, who helped promote the skincare line.

Speaking on the decision to put the company on hold, Jagger described it as difficult but necessary to accommodate her evolving priorities. At present, she is caring for her 21-month-old son, Dean, whom she has with her partner, Texan skateboarder Cambryan Sedlick, 26. Jagger also runs another business, Bleach London, a haircare company, which she continues to develop alongside her modeling commitments.

Reflecting on her experience with May Botanicals, Jagger characterized building the brand as one of the most fulfilling projects of her life. However, she did not indicate specific plans to revive the skincare range in the future.

May Botanicals had positioned itself within the competitive organic and natural skincare market, emphasizing clean ingredients and skin sensitivity solutions, aligning with broader consumer interest in health-conscious beauty products. The pause of the company leaves open questions about the long-term direction of Jagger’s entrepreneurial pursuits.