Gigi Hadid stars in Miu Miu’s holiday campaign

By the Editorial Team · Wednesday, October 28, 2026

Gigi Hadid stars as the lead model in Miu Miu’s Holiday 2026 campaign, photographed in a lavish townhouse and styled by Lotta Volkova. This campaign continues Hadid’s long-term partnership with the brand, highlighting her role as a key ambassador alongside other international talents and coinciding with the growth of her own knitwear label.

Gigi Hadid is the new face of Italian fashion house Miu Miu’s Holiday 2026 campaign, unveiled this week. The US Dutch Palestinian supermodel leads the campaign photographed by American photographer Tina Barney, with styling by Russian stylist Lotta Volkova. The imagery is set in an opulent townhouse adorned for the holiday season, featuring fir branches, antique furnishings, and wood-paneled interiors.

Miu Miu described the campaign as an “uptown fairytale,” highlighting a wardrobe that balances contrasts between everyday styles and festive glamour, as well as between casual ease and formal attire. Hadid shared images from the shoot on social media, expressing gratitude to Miuccia Prada, the brand’s creative director.

The campaign showcases Hadid in a variety of looks, including an oversized brown herringbone coat layered over a cream knit and navy sweater paired with a white collared shirt. Accessories in the shoot included tortoiseshell sunglasses and a plush goose wrapped in a green printed scarf. Another outfit features Hadid wearing a bluish satin mini dress with an embellished bodice beneath a navy jacket, combined with a pink croc-effect top-handle bag.

Joining Hadid in the campaign are US actress Louisa Jacobson, Chinese model Xiao Wen Ju, and Japanese singer Momo, a member of K-pop group TWICE and a Miu Miu ambassador.

Hadid has maintained a longstanding collaboration with Miu Miu. In 2025, she appeared in the brand’s Holiday campaign alongside Ghanaian model Dede Mansro, Xiao Wen Ju, and newcomer Viola, shot by Angela Hill in an Elizabethan manor house in the British countryside. Earlier that year, Hadid fronted Miu Miu’s leather goods campaign, photographed by Steven Meisel, focusing on the Wander and Arcade bags. She returned again for a bag campaign in April 2026 and closed the Miu Miu Spring/Summer 2027 show during Paris Fashion Week dressed in a charcoal-gray halter top and pleated midi skirt.

Outside her work with Miu Miu, Hadid is the founder and creative director of the knitwear label Guest in Residence, which launched in 2022. The label expanded last month by introducing its first denim collection, featuring Moroccan Italian model Malika El-Maslouhi and Hadid’s sister, Bella Hadid, who is also a US Dutch Palestinian model.

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