Girlguiding has introduced its first major uniform update in three decades, aiming to promote self-expression, comfort, and confidence among its members. The new policy requires only that girls wear a top to be considered in uniform, a shift from previous strict dress codes, after consultations with 55,000 girls and women from its various sections, including Guides, Rainbows, Brownies, and Rangers.

The change, announced by CEO Felicity Oswald, reflects the organization’s focus on allowing girls greater freedom to express their individuality while fostering a sense of belonging. Oswald emphasized that the redesigned uniforms emphasize practicality, comfort, and sustainability, aligning with the evolving needs and preferences of members. The new range, created in partnership with HemingwayDesign, blends the organization’s traditional heritage with contemporary colors and patterns.

A recent survey of 2,000 girls aged six to 16 revealed that 93 percent felt more comfortable having the choice to select their own style within the uniform framework. Angellica Bell, a broadcaster and Girlguiding ambassador, described the update as empowering, enabling both girls and volunteers to embrace their unique identities more fully.

Since its foundation 111 years ago, Girlguiding’s uniform has undergone nine revisions. The original uniform included a blue skirt and stockings paired with a jumper and neckerchief, while Brownies traditionally wore a brown tunic dress with patch pockets. Despite the new uniform launch, members are not required to switch immediately and may continue wearing the previous attire until it needs replacing.

The announcement coincides with a controversial membership policy change set to take effect in September, which will require transgender girls to leave the organization. The policy has elicited mixed reactions within the movement; some volunteers have protested, while others have supported the decision. Girlguiding has noted that it does not collect data on gender identity and thus cannot estimate how many members may be impacted by the forthcoming change.

Girlguiding serves approximately 300,000 girls aged four to 18 across the United Kingdom, supported by about 80,000 volunteers. The recent uniform update and policy adjustments come at a pivotal moment as the organization navigates balancing tradition with contemporary considerations around identity and inclusion.