At this year’s San Diego Comic-Con, Funko attracted large crowds eager to purchase its exclusive limited-edition vinyl figures, underscoring the event’s significance for the collectible pop culture company. According to Funko CEO Josh Simon, the convention serves as the pinnacle occasion for the company, likened to major sporting and entertainment events such as the Super Bowl and the Academy Awards, with much of the company’s annual efforts focused on this moment.

Among the most sought-after items were figures from the “Invincible” collection, inspired by the Prime Video animated superhero series. Other popular releases featured characters from widely recognized franchises including “One Piece,” “Persona 5,” “Solo Leveling,” and the upcoming role-playing video game “Baldur’s Gate 3.”

Fans reportedly lined up for hours to secure these limited offerings, highlighting the strong demand and enthusiasm surrounding Funko’s product releases at the convention. The event not only showcases the company’s diverse range of pop culture figures but also reinforces its role as a major player within the collectibles market.