Golf spectators at the third round of the U.S. Open at Shinnecock Hills in Southampton witnessed an unusual aerial advertisement on Saturday when a small plane flew over the course towing a banner promoting access to abortion pills by mail. The banner, which was displayed for approximately 90 minutes, was paid for by Mayday Health, a Massachusetts-based nonprofit organization that provides information on obtaining abortion medication and birth control pills nationwide.
Attendees at the event reported surprise at the airborne message amid the high-profile golf tournament. Mayday Health’s campaign aims to raise awareness about the availability of abortion-related medication, especially as access to reproductive health services continues to be a contentious topic in various parts of the United States.
Shinnecock Hills, a prestigious golf course hosting the third round of one of the sport’s major championships, drew significant attention not only for the competition but also for the unexpected mid-air advertisement. Organizers and tournament officials have not released an official statement regarding the banner.
The display comes amid ongoing debates regarding abortion rights and access to medication, with advocates emphasizing the importance of information dissemination and opponents criticizing such messaging, particularly at public events. Mayday Health’s outreach effort represents a continuation of its work to promote reproductive health information through direct and unconventional channels.
This aerial advertisement at a nationally televised sporting event illustrates how advocacy groups are increasingly leveraging visibility opportunities to advance their messages on divisive social issues.