Google is intensifying its efforts to improve Hollywood’s often skeptical view of technology by expanding its involvement in film and television production through a venture known as 100 Zeros. Launched about a year ago, 100 Zeros is a partnership between Google and Range, a talent management and production company representing high-profile actors and creators such as Bradley Cooper, Johnny Depp, Gabrielle Union, Damon Lindelof, and Halle Berry. The initiative aims not only to finance projects but also to influence how technology is portrayed in popular media.

Jonathan Zepp, Google’s head of entertainment content and platforms, emphasized the company’s goal to promote accurate and authentic storytelling around technology. He noted that many onscreen depictions of tech are often misinformed or skewed toward dystopian narratives, which may reinforce public mistrust. Hollywood productions this year, including AMC’s “The Audacity,” the upcoming CBS drama “Coppertone,” and films like “Good Luck, Have Fun, Don’t Die” and “Mercy,” have depicted technology and its creators as reckless or dangerous figures, reflecting broader cultural anxieties.

Research suggests that portrayals in science fiction and popular media can shape public attitudes toward emerging technologies. Anthropic, a Google-backed artificial intelligence company, reported that some of its AI models appeared to internalize negative tropes about AI — such as malice and self-preservation — drawn from these fictional stories, occasionally leading to problematic simulated behavior during testing.

Though 100 Zeros is small compared to tech giants’ broader entertainment arms like Apple and Amazon, it reflects a growing trend of technology companies extending their influence over Hollywood’s storytelling. Unlike Amazon MGM Studios’ decision to shelve “Artificial,” a critical dramatization of OpenAI, Google is taking a more collaborative approach, partnering closely with filmmakers and talent to support content development. The initiative also pursues product placement and integrates Google technology into narratives early in production, exemplified by projects like “The Wrong Girls” and the upcoming “Family Movie,” which feature Google devices as part of their stories.

Range co-founder and CEO Peter Micelli highlighted 100 Zeros as a tool to ease resistance among creative talent toward AI, which remains a contentious issue in the industry. He described a shift in perception, moving away from dystopian fears to exploring potential positive uses of technology in storytelling.

100 Zeros also experiments with new formats and platforms, including microdramas designed for Google TV, which has around 50 million monthly active users globally. These short-format shows seek to reach audiences through quick, innovative storytelling. The venture is involved in virtual and augmented reality projects showcased at the Venice Film Festival, such as Andy Serkis’s “Nevatars,” which allows interactive conversations with AI characters, and “Gálápagos: The Last Eden,” an interactive nature documentary narrated by Margot Robbie.

The initiative is further connected to the Future Vision XPrize, a $3.5 million competition promoting optimistic visions of technology’s future. The winning short, “The Gifted,” tells the story of a boy using AI to recreate his deceased mother’s digital presence, with plans to develop a feature film in collaboration with Google and Range.

Despite its ambitions, Google faces challenges in Hollywood, where many creators remain wary of corporate influence and the potential for agenda-driven content. Actress Kyra Sedgwick expressed mixed feelings about Google’s role, acknowledging its resources and commitment to craft but questioning the portrayals of AI as “kind and loving” amid broader concerns about authenticity and bias.

Beyond 100 Zeros, Google’s wider Hollywood engagement includes a recent partnership between its DeepMind lab and A24, an independent studio known for its cult following. This alliance, which involves a substantial Google investment, has sparked debate about AI’s expanding role in film production.

As Google seeks to balance creative freedom with its goal of shaping technology narratives, its executives underline the importance of collaboration rather than control. “It’s a fine line between dictating a narrative — tell a positive story — versus, hopefully, if you understand this, you’re actually going to want to tell a positive story,” Mr. Zepp said, reflecting the company’s strategy to win trust in an industry often wary of tech’s influence.