Ireland’s Data Protection Commission (DPC) has imposed a fine exceeding £400 million (€345 million) on Google for its handling of users’ location data. The penalty follows accusations that the technology company engaged in practices that effectively coerced users into allowing continuous location tracking on their mobile devices.

The investigation was initiated after complaints filed by seven consumer groups across Europe, which alleged that Google tracked users’ movements without sufficient transparency or consent. While location-based advertising is a common feature, particularly for travelers, the consumer organizations raised concerns about broader privacy implications and potential misuse of sensitive information.

The DPC’s findings indicated that many Google users may not have been fully aware that their location information was being utilized not only to target advertisements but also to collect data potentially related to their health and interests. This lack of clear disclosure was determined to be a breach of data protection regulations.

Google has yet to respond publicly to the fine. The decision underscores increasing regulatory scrutiny over how major tech companies manage personal data, as privacy authorities seek to ensure greater accountability and transparency in digital services.