Ahead of the highly anticipated release of Grand Theft Auto VI on November 19, prices for video game consoles compatible with the game have surged significantly in secondary markets due to limited availability. The PlayStation 5 Pro, one of the key platforms for the new title, is particularly difficult to find through traditional retail channels, prompting many consumers to turn to resale sites where prices have nearly doubled.
Grand Theft Auto VI, priced at £69.99, will initially be exclusive to the latest generation of consoles, requiring players to own a PlayStation 5, PS5 Pro, Xbox Series X, or Xbox Series S. The demand spiked following the release of an extended trailer from developer Rockstar Games in August, which coincided with the PS5 Pro selling out at numerous major retailers across the United States and the United Kingdom. Sony’s official online store, as well as outlets such as Smyths Toys and Argos, continue to report that the console remains out of stock.
The PS5 Pro was introduced in November 2024, but Sony has faced ongoing challenges in meeting production targets for the model. This persistent supply shortfall has contributed to inflated prices on resale platforms, where recent sales have reached up to £1,250—approximately 60% above Sony's recommended retail price and nearly 80% higher than the console's price at launch.
Analysts say the combination of limited stock and the surge in interest surrounding Grand Theft Auto VI has driven these price increases. While millions of copies of the game have reportedly been pre-ordered worldwide, gamers without the required consoles must pay a premium to access the new release.
Sony has not announced specific plans to increase production before the game’s launch, and retailers continue to struggle to restock the PS5 Pro. Xbox consoles, which are also compatible with the game, have not experienced the same level of stock shortages or resale price inflation.
The situation illustrates the challenges faced by hardware manufacturers and consumers alike as demand for new releases drives scarcity and price volatility in the gaming market.