In the months leading up to his ascension as prime minister in 2024, Keir Starmer participated in an in-depth interview on Gyles Brandreth’s podcast, Rosebud, offering a rare glimpse into the personal experiences that shaped his character. The conversation, recorded shortly before Starmer took office, diverged from standard political rhetoric to explore his early memories, family background, and emotional challenges.

Brandreth’s interviewing technique is notably distinctive. Each episode begins with the same opening question: “What is your first memory?” From there, the discussion unfolds, covering the interviewee’s upbringing, parental influence, education, and transition into adulthood. In Starmer’s case, this approach led to candid reflections on his parents—his father, Rod, and his mother, Jo, who battled Still’s disease for much of her life. Starmer recounted a poignant moment from his youth when his father, calling from hospital, warned him that his mother might not survive. Although she recovered, the episode left a lasting impact. He also spoke emotionally about his father’s devotion to his mother, often to the exclusion of his children, and expressed regret that they never fully reconciled before Rod’s passing.

Rosebud, named after the wooden sled from the film Citizen Kane symbolizing childhood, originally featured guests primarily drawn from Brandreth’s extensive personal network. However, it has since expanded to include a wider range of influential figures, including actors, authors, religious leaders, and prominent politicians—both past and prospective leaders of the United Kingdom. Notable episodes include an emotionally charged conversation with former Prime Minister John Major, who shared his frustrations over establishment treatment, and a notably humorous exchange with Jeremy Corbyn involving anecdotes from his student days.

Brandreth’s style is characterized by a gentle yet persistent approach, which he credits with eliciting deeper honesty compared to more confrontational interviewers. He deliberately aims to create a relaxed environment, often choosing informal settings and even preferring when guests are slightly fatigued, believing that lowers their guard.

The interviews typically take place in the sitting room of Brandreth’s home in Barnes, southwest London, although locations vary based on the guest’s schedule. Starmer’s session occurred at a football club in the Midlands following a shadow cabinet meeting, which Brandreth noted contributed to the subdued tone.

While Brandreth expressed admiration for Starmer’s decency, he was critical of the prime minister’s political decisions and leadership, describing recent government handling as “appalling.” Reflecting on political life across decades, Brandreth observed that while the nature of political careers has evolved and public perceptions vary, many politicians are initially underestimated—citing John Major’s eventual recognition for his role in the Northern Ireland peace process and fiscal responsibility.

Looking ahead, Brandreth is preparing to interview Greater Manchester Mayor Andy Burnham, aiming to reveal the less-publicized aspects of his career and personality. Brandreth maintains that exploring personal histories through extended, empathic conversations offers far greater insight than conventional political interviews.

At his home, Brandreth balances his podcast work with family life, memorabilia archiving, and the everyday rhythms of a household occasionally disrupted by a determined cat. His commitment to sharing personal stories underscores Rosebud’s growing reputation as a platform for understanding the human dimensions behind public figures.