Hailey Bieber has been featured in the latest campaign for Kim Kardashian’s Skims brand, showcasing pieces from the “summer premium cotton essentials” collection. The 29-year-old model appeared wearing a black thong and bra set, as well as a beige underwear ensemble, highlighting the brand’s focus on comfortable yet stylish basics.

Bieber shared a series of images from the campaign on her Instagram account, captioning them “Me for @skims everyday cotton.” The photographs emphasize the simplicity and comfort of the collection while maintaining a sleek and modern aesthetic.

Kim Kardashian praised Bieber’s involvement in the campaign, stating that she has a distinctive talent for elevating even the most straightforward garments. The collaboration reflects Skims’ ongoing strategy to feature high-profile figures who embody the brand’s vision of inclusive, practical, and fashionable lingerie.

The summer collection aims to combine premium cotton fabrics with designs suited for everyday wear, aligning with the growing consumer demand for comfort without sacrificing style. This campaign marks the latest effort by Skims to expand its reach within the intimate apparel market by leveraging celebrity partnerships.