Breast cancer cases in the UK are expected to increase by nearly 20 percent over the next decade, with projections rising from 59,000 new diagnoses annually to approximately 70,300 by 2038. Despite the growing incidence, a recent survey reveals that only about half of women consistently perform regular breast self-examinations to detect potential signs of the disease.

The survey, conducted by YouGov and commissioned by the charity Breast Cancer Now, involved 2,282 women across the UK. It found that 45 percent of respondents reported checking their breasts at least once every six weeks, marking a decline from 55 percent in 2022. Research indicates that two-thirds of breast cancer cases are initially detected by women themselves through noticing lumps or other physical changes, underscoring the importance of regular self-examination.

Early detection significantly improves treatment outcomes and survival rates, as cancers identified at an initial stage are less likely to have spread. However, the survey highlighted that younger women are less likely to engage in routine breast checks, even though one in six breast cancer cases occurs in women under 50. Additionally, incidence rates among younger adults are rising, and this group is more likely to receive a late diagnosis, which can reduce the effectiveness of treatment.

Manveet Basra, associate director of public health, inclusion and awareness at Breast Cancer Now, emphasized the life-saving potential of regular breast checking. “Breast checking is a simple habit that can save your life, so it’s deeply concerning that less than half of women in the UK are regularly checking their breasts,” Basra said. “The sooner breast cancer is diagnosed, the better the chances of treatment being successful, and of lives being saved.”

In response to these findings, Novartis UK has launched a campaign featuring England footballers Millie Bright, Jen Beattie, and Bethany England to encourage women of all ages to adopt regular breast examination habits. The campaign aims to raise awareness about the importance of early detection and to address declining rates of self-monitoring among younger women.

Experts attribute the projected rise in breast cancer cases to factors including an aging population and lifestyle elements such as obesity, which contribute to increased risk. Health officials continue to stress the need for public education and proactive health behaviors as key components in reducing breast cancer mortality.