One Nation leader Pauline Hanson has announced plans to launch an extensive political advertising campaign targeting Prime Minister Anthony Albanese ahead of the State of Origin Game Two on Wednesday. The campaign, promoted through a “fire the liar” donation drive, will include television commercials during the sporting event and helicopter banners flying over major Australian cities.

Hanson revealed that the fundraising effort has raised more than $3.8 million from over 62,000 donors, with an average contribution of $61. A heatmap of donations showed strong support originating from Brisbane, Sydney, Melbourne, and Perth, along with smaller contributions from regional areas in New South Wales, Victoria, and Queensland.

“This is real money, real data, and a real campaign to get rid of Labor,” Hanson said in a social media post. She accused Albanese of underestimating public discontent, stating, “We’re now working on TV commercials for State of Origin and giant banners that will fly beneath helicopters across our major cities because of your donations.”

Prime Minister Albanese questioned the authenticity of One Nation’s fundraising campaign after it reportedly raised over $2 million within two days. Speaking in Sydney last week, he said, “Did she though? Did she? What evidence is there? It is an example of slogans being put forward, not substance, and people can say all of these things, they get a run in the media.” Albanese also referenced Hanson’s acquisition of a private plane gifted by a wealthy benefactor, suggesting the interests she represented did not align with those of ordinary Australians.

The rise of One Nation’s influence has drawn attention from the Australian Labor Party (ALP). ALP president Wayne Swan cautioned the Albanese government to adopt an approach of “antiseptic centrism,” advocating for a clear policy agenda and communication strategy aimed at appealing to the working class in response to growing populist support for Hanson’s party.

As the campaign unfolds, One Nation appears set to leverage significant grassroots funding and high-profile advertising to challenge the federal government’s standing ahead of the upcoming federal election.