Tensions over crowd behavior at the 2026 U.S. Open have surfaced amid growing concerns about disruptive conduct by social media influencers and increasing attendance at the annual tennis tournament. Naomi Osaka, a leading player from Japan, addressed the issue following her second-round victory on Thursday, urging fans to respect the sport and its traditions.
The controversy began during Osaka’s first-round match against Anastasia Zakharova on Monday, when influencers—many invited by the tournament—were seen filming and using ring lights courtside, prompting a warning from the chair umpire. Videos of the incident circulated widely, sparking criticism among traditional tennis enthusiasts who lament what they regard as a decline in the event’s decorum.
Since relocating to Flushing, Queens, in 1978, the U.S. Open has been known for its vibrant, loud, and often boisterous atmosphere, reflecting the character of New York City. Unlike other major tennis tournaments, it has traditionally embraced a rowdier fan experience, with late-night matches, alcohol sales, and a generally energetic crowd. While many players appreciate this spirited environment, disturbances in proximity to players have drawn new scrutiny.
In response, tournament organizers issued announcements on stadium video boards and directly to ticket holders starting Wednesday, requesting fans to avoid disruptive activities such as excessive noise, flash photography, and the use of ring lights. The United States Tennis Association (USTA) emphasized its commitment to growing tennis and welcomed newcomers, including influencers, to the event, which remains its largest opportunity to engage a broad audience.
Despite these measures, some longtime fans and players have voiced grievances. French player Adrian Mannarino described the atmosphere as increasingly chaotic, citing fans moving during points and the presence of smoke and loud distractions near the court. Similar concerns have been expressed by spectators who note that the tournament has grown significantly, attracting record crowds—including 1.14 million attendees last year—many more focused on socializing and capturing content than on watching the matches.
Osaka herself highlighted that disruptions were not limited to influencers, mentioning frequent umpire calls to quiet the crowd. Observers point out that many newcomers may lack awareness of traditional tennis etiquette, in part due to evolving audience rules and the sport’s rising popularity. Participation in tennis in the United States has grown steadily, reaching 27.3 million players in 2025, broadening the fan base but also presenting challenges for maintaining established decorum.
Industry veteran Ubaldo Scanagatta noted that the audience has diversified and that some new attendees are less familiar with tennis customs, but he also acknowledged the unique energy New York brings to the event. Local spectators echoed this view, recognizing the appeal of the tournament but encouraging greater consideration for the game during matches.
As the U.S. Open continues to attract a blend of traditional fans and social media personalities, balancing the sport’s heritage with a changing demographic remains a key challenge for organizers and players alike.