A surge in demand for a Chinese portable air conditioner has emerged across Europe amid a prolonged heatwave that has pushed temperatures above 40 degrees Celsius (104 degrees Fahrenheit) in several countries. The PortaSplit model, manufactured by Chinese home appliance company Midea, has quickly sold out on multiple online platforms as consumers seek efficient cooling solutions.

The popularity of the PortaSplit unit is attributed to its design, which circumvents common regulatory and architectural challenges faced in many European cities. Traditional split-system air conditioners often require drilling into exterior walls to install the outdoor component, a practice restricted or prohibited in areas with strict historic preservation rules. In contrast, the PortaSplit is a portable system that uses a window bracket to support the outdoor unit without the need for permanent installation or wall penetration, making it a more accessible option for many residents.

In southern France, the challenges of installing air conditioning during the heatwave were illustrated by resident Christopher De Bruyn of Ceret. De Bruyn attempted to install three units in 2024 but faced significant obstacles. Initial installation quotes from local professionals reached approximately €8,000 (about US$9,160), accompanied by long delivery and scheduling delays.

Having lived in Spain previously, De Bruyn noted that similar models there were available at roughly half the price he encountered in France. He also highlighted that French installers generally refuse to fit air conditioners purchased abroad, limiting options for importing less expensive units.

Ultimately, De Bruyn purchased units domestically for around €4,000. Despite this, installation did not take place until September, well after his May purchase. This delay was due in part to mandatory on-site assessments and a lengthy waiting list, causing him to miss the peak of the summer heat.

This situation reflects broader difficulties faced by European consumers seeking air conditioning solutions amid rising temperatures. While portable units like the PortaSplit offer a practical alternative to traditional systems in regulatory-hampered areas, supply constraints and installation hurdles remain significant challenges during this period of intense heat.