Dyson has introduced a new electric toothbrush, the CameraJet, retailing at £419.99, which combines brushing, rinsing, and flossing functions in one device. The toothbrush features a built-in 100,000-pixel camera located just below the brush head, capable of scanning 28 live images per second to identify gaps between teeth in real time. This technology is designed to target areas that are typically missed by regular brushing, applying a jet burst of mouthwash directly where needed.
The CameraJet represents the culmination of six years of development by a team of 661 Dyson engineers. Key innovations include a conical jet nozzle, which the company says is more effective at removing plaque than the needle-type jets found in most water flossers, and an “anti-gravity tank” that holds a precise 12.5ml of mouth rinse — the exact amount required for one brushing session, aimed at preventing excess fluid in the mouth. The sonic brush head operates at nearly 1,000 movements per second and uses varying bristle firmness to balance thorough cleaning and gentle care.
Users can connect the toothbrush to a companion app that provides a live view of the camera footage, allowing detailed inspection of their teeth during use. However, Dyson does not store this footage, meaning any recording would require a separate device.
The product launch occurs amid growing consumer interest in advanced dental care, particularly among millennials. Social media has increased visibility around oral hygiene, with users sharing extensive regimens and treatments ranging from Invisalign braces and veneers to implants and gum contouring. Some consumers spend thousands on aesthetic dental procedures, raising the bar for dental appearance and care.
A reviewer who tested the CameraJet noted that while the technological features are impressive, the brushing experience was similar to regular electric toothbrushes, with the jet rinsing feeling more subtle than expected. The mouth rinse, developed by Dyson in spearmint and gingermint flavors, was well received, leaving a sensation of deep cleaning.
Dyson claims that the CameraJet removes 69 percent more plaque from hard-to-reach areas compared to leading premium electric toothbrushes, suggesting potential long-term dental health benefits. Nonetheless, some users may find the camera aspect less compelling, with uncertainty about widespread use of the live viewing function or sharing of footage.
Overall, the CameraJet aims to offer a technologically advanced solution to oral hygiene by integrating brushing, flossing, and rinsing in a single, high-tech device, though its premium price point and camera feature may elicit mixed reactions.