Jude Bellingham’s commercial value could surge to as much as £10 million annually if he helps lead England to victory at the upcoming World Cup, according to a football finance expert. The 22-year-old Real Madrid midfielder has already seen his profile rise significantly following his goal in England’s 4-2 opening match win against Croatia.

Professor Rob Wilson of the University Campus of Football Business, who specializes in the financial aspects of football, highlighted Bellingham as the standout England player from a marketing perspective. Speaking to financial support platform Vettory, Wilson noted that Bellingham’s combination of youth, style, and credibility makes him highly attractive to brands across multiple sectors, including luxury fashion, gaming, watches, and health.

Currently, Wilson estimates Bellingham earns approximately £40 million through his contract with Real Madrid and related ventures, with an additional £15 million generated from endorsements and commercial activities off the pitch. Should Bellingham emerge as a defining figure in the tournament—perhaps as the top scorer from midfield or the prominent face of England’s latter stages—Wilson believes his commercial earnings could increase to around £25 million.

The midfielder’s appeal extends beyond sponsorship prospects. Former England captain Wayne Rooney has praised Bellingham for his emotional commitment to the national team, describing him as a passionate player who wears his heart on his sleeve. Rooney emphasized that Bellingham’s visible frustration following setbacks on the pitch reflects qualities that are valued in competitive sports and acknowledged that the player’s character is becoming increasingly evident.

Bellingham’s growing prominence at the World Cup may thus not only influence his sporting legacy but also enhance his commercial footprint, positioning him as one of the most marketable athletes in football.