Holly Willoughby is set to make her return to the screen with a new online show titled *Together*, launching on her own YouTube channel later this month. The 45-year-old television presenter has been preparing for the project, which is expected to begin filming in the coming weeks, with the first episodes scheduled to go live shortly after.

The timing of the show’s debut on July 16 coincides with the summer break of *This Morning* hosts Cat Deeley and Ben Shephard, providing an opportunity for Willoughby to attract viewers familiar with the daytime program where she initially rose to prominence. The new series will adopt a magazine-style format and is set to run for an initial four-week period, mirroring the length of Deeley and Shephard’s absence from ITV’s daytime lineup.

This will mark Willoughby’s first primary hosting role since she left ITV. She was without a prime-time ITV show following the cancellation of *Dancing On Ice* in March 2025 and lost another presenting role when Netflix discontinued *Celebrity Bear Hunt* after its first season. Industry observers suggest that *Together* aims to appeal to a similar audience to *This Morning*, tapping into Willoughby’s well-established wholesome persona targeting parents and stay-at-home viewers.

Produced by her husband Dan Baldwin’s company, Hungry Bear Media, the series is expected to focus heavily on lifestyle content, including cooking, wellness, and family life. Willoughby has recently begun sharing more personal insights on social media, showing moments with her three children and experimenting with cooking segments. This marks a shift from her previous guarded approach regarding her family and personal life.

The concept of “togetherness,” reflected in the show’s title, is intended to foster a sense of reunion with Willoughby after a lengthy absence from the public eye. There is also anticipation of celebrity appearances, supported by her network of famous friends, which may add variety to the online offering.

The launch of *Together* represents a broader trend of television personalities developing their own digital platforms to engage audiences directly. Notable contemporaries include Ant and Dec, Gordon Ramsay, and KSI, who have all moved into online content creation. Experts view Willoughby’s new venture as a potential disruptor for traditional broadcasters, with advertisers increasingly looking toward digital channels for marketing opportunities.

Beyond video content, Willoughby has filed for intellectual property rights covering a range of related merchandise, including clothing, toys, books, podcasts, video games, and seasonal decorations. This suggests plans to develop *Together* into a broader lifestyle brand.

Willoughby’s departure from ITV’s *This Morning* in 2023 followed a tumultuous period marked by a plot against her safety, as well as the exit of co-host Phillip Schofield amid personal scandals. Since then, she stepped away from other ITV projects, including the 2025 reboot of *You Bet!*, which was subsequently cancelled.

In 2025, Willoughby also faced legal consequences after a traffic incident in South West London, resulting in a fine and points on her driving license. Despite these challenges, she appears focused on rebuilding her career, leveraging digital platforms to regain her connection with viewers.

As *Together* prepares to launch, industry insiders see it as a strategic move by Willoughby to re-establish her presence in the media landscape through a format that resonates with her loyal audience while embracing the evolving digital consumption trends.