Honda to Stop Selling Its Lone EV in the U.S.

By the Editorial Team · Friday, July 17, 2026

Honda Motor will end production of its Prologue electric SUV after the 2026 model year, halting new units but continuing to sell remaining inventory into early 2027. This decision reflects broader industry challenges and shifting U.S. policies that have led Honda to prioritize hybrid vehicles while maintaining a long-term commitment to electrification.

Honda Motor announced it will cease production of its only electric vehicle (EV) sold in the United States, the Prologue SUV, after the 2026 model year. The company expects to continue selling remaining inventory into early 2027 but will not commission new units beyond this point, according to Lance Woelfer, vice president of automobile sales for American Honda Motor Co.

The Prologue, produced through a partnership with General Motors at a facility in Coahuila, Mexico, was introduced in late 2024 as Honda’s entry into the U.S. EV market. Designed to attract buyers transitioning from traditional gasoline and hybrid vehicles to battery-powered models, the Prologue achieved sales of approximately 40,000 units in 2025, representing about one-tenth of the volume of Honda’s leading CR-V lineup.

Honda’s move reflects a broader trend among U.S. automakers, including Volkswagen, Stellantis, and Ford, shifting away from aggressive expansion of EV production. This downturn in EV momentum coincides with recent policy changes under the previous U.S. administration, which ended the federal EV tax credit program and relaxed fuel economy standards that had encouraged electric vehicle adoption.

Sales of EVs in the U.S. declined by 30% year-over-year in June 2026, according to data from Motor Intelligence, further underscoring the sector’s challenges. Earlier in 2026, Honda also discontinued plans to develop three new EV models slated for production in Ohio and Canada—a move that contributed to $10 billion in costs and the company’s first annual loss since becoming publicly listed in 2025.

Moving forward, Honda is intensifying its focus on hybrid vehicles for the U.S. market, which currently show more consistent consumer demand. Woelfer emphasized that while the company is adjusting to current market conditions, EVs remain part of Honda’s long-term strategy. He noted that certified preowned Prologues could appeal to buyers seeking electric vehicles within the Honda brand, and that expanding the hybrid lineup aligns with where the company anticipates customer preferences evolving.

“The pivot to hybrids doesn’t mean EVs aren’t part of the future for us,” Woelfer said, stressing a continued commitment to electrification even as the company reassesses its approach in the immediate term.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.