In Bangladesh, a country of more than 170 million people that has never qualified for the FIFA World Cup, the 2026 tournament is already generating significant enthusiasm. Across the nation, streets are adorned with large flags, and public viewing events attract crowds in the thousands. Football conversations are a common feature in tea stalls, educational institutions, and social media platforms.

The passion for football in Bangladesh has evolved over several decades, shaped by iconic global figures and teams. The Brazilian legend Pelé first captured the imagination of fans with his skill and flair. This was followed by the influence of Diego Maradona and Argentina’s 1986 World Cup victory, whose story of brilliance and underdog triumph resonated with Bangladesh’s postcolonial identity. Subsequent generations have maintained strong allegiances to stars like Lionel Messi and Neymar, and the enduring rivalry between Argentina and Brazil remains a prominent aspect of fan culture.

European football also enjoys widespread attention in Bangladesh. France’s appeal is bolstered by figures such as Zinedine Zidane and Kylian Mbappé, Germany is admired for its disciplined approach and history of success, and Portugal’s popularity has grown alongside the global stature of Cristiano Ronaldo.

Beyond fandom, football has emerged as a form of soft power linking Bangladesh with other nations. Argentina reopened its embassy in Dhaka following Bangladesh’s enthusiastic celebrations during the 2022 World Cup, a move that highlights how sporting passion can translate into stronger diplomatic connections. Observers suggest that Brazil and other footballing countries might benefit by recognizing Bangladesh not only as a large fan base but also as an important cultural and commercial partner.

The fervor for football in Bangladesh exemplifies how the sport transcends traditional geographies and creates opportunities for cultural exchange and international engagement.