Apple has agreed to a $250 million settlement resolving several class-action lawsuits accusing the company of misleading consumers about the capabilities of artificial intelligence features in certain iPhone models. The lawsuits, consolidated in a federal court in Northern California, alleged that Apple misrepresented improvements to its virtual assistant, Siri, prompting customers to pay premium prices for devices that did not deliver the promised advancements.
The settlement applies to purchasers of the iPhone 15 Pro and iPhone 15 Pro Max models purchased between June 10, 2024, and March 29, 2025. Eligible claimants who are original buyers residing in the United States may receive payments starting at $25 per device, with the potential to increase to $95 depending on the total number of submitted claims.
Apple has denied the allegations but agreed to settle the lawsuits, which alleged violations of consumer protection laws due to false advertising. The cases stemmed from claims that the company overstated the AI capabilities of certain iPhones at a time when Apple was perceived to be trailing competitors in artificial intelligence innovation. Earlier this month, Apple’s Chief Executive John Ternus emphasized the company’s ongoing investment in AI technology, highlighting its role in enhancing user experience and integrating various apps and services.
Consumers seeking to participate in the settlement can file claims online at smartphoneaisettlement.com. The deadline to submit claims is December 21. Assistance is also available by phone at (888) 988-8945 or by mailing inquiries to the settlement administrator at P.O. Box 301132, Los Angeles, CA 90030-1132.
Participation in the settlement class requires plaintiffs to waive rights to pursue further legal action against Apple related to the same claims. Consumers who wish to exclude themselves from the settlement must submit a written opt-out request to the settlement administrator by December 21, including their personal information and signature.
The settlement awaits final approval from the court, with a hearing scheduled for February 24. Any appeals could delay the distribution of payments to eligible claimants. According to Ryan Clarkson, founder and managing partner of the Clarkson law firm representing plaintiffs in earlier related cases, this $250 million fund represents the largest false advertising settlement to date and aims to reinforce truthful communication and fair competition in the marketplace.