Noosa’s property market is demonstrating resilience despite recent regulatory and tax changes affecting investors, with continued strong demand for luxury holiday homes as winter approaches. Local real estate agents report steady inquiry levels and ongoing sales activity in the region, traditionally popular among southern Australians seeking to escape colder months.

Tom Offermann, principal of Tom Offermann Real Estate, noted that winter tends to attract more committed buyers to the area, many from Brisbane, Sydney, and Melbourne. He observed a shift in buyer profiles from those purchasing holiday homes to individuals and families relocating permanently to the Sunshine Coast. “Many are selling high-value metropolitan properties and coming with significant financial capacity,” he said, attributing Noosa’s firm property values to its geographic constraints and limited housing supply.

Offermann highlighted a recent transaction earlier this month at Noosa Quays, where a riverfront apartment listed at $7.2 million attracted multiple interested buyers. He also pointed to an upcoming private auction in late July for a distinctive home at 47 Beckmans Road, Tewantin. Designed by Jolyon Robinson and inspired by traditional Chinese temples, the 0.8-hectare property features 554 square meters of internal space and a 25-meter swimming pool. The owners are reportedly planning to move overseas.

While some property investors initially reacted negatively to the federal government's May budget measures—including changes to capital gains tax (CGT) and negative gearing—Offermann expects the market to stabilize as investors and owners digest the details. Existing property owners are largely unaffected, as the new rules apply only to properties purchased after the budget announcement and capital gains realized from the 2027 financial year onward. Offermann advised caution and recommended that owners seek professional financial advice rather than respond impulsively to the changes.

Market data supports his optimism: for the 12 months to May, house prices in Noosa Heads increased by 14%, while unit prices rose 9%. Over the past decade, house prices have climbed 163%, with units up 227%. Offermann pointed to recent high-profile sales in the neighbouring Sunshine Beach area where homes have sold for more than $12 million and $15 million, with some resold at significant premiums within a year.

Rick Daniel, principal at Coastal Noosa Real Estate, echoed the sentiment of ongoing market stability. He described Noosa as a “lifestyle location” somewhat insulated from wider economic concerns, noting that mid-year sales and inquiries remain robust. Despite the tightening of short-term rental rules by local council and the federal budget’s impact on investor incentives, both agents characterize the Noosa market as continuing to attract buyers motivated by lifestyle appeal as well as investment potential.