The U.S. labor market continues to display a mix of steady employment rates alongside challenges for long-term job seekers, according to recent data from the Bureau of Labor Statistics (BLS). Although the overall unemployment rate hovers around a historically healthy 4%, the number of Americans unemployed for 27 weeks or more has risen significantly. As of July, about 1.8 million people were in this extended unemployment category, marking an increase of approximately 45% since 2019 and 55% since 2023.

For those actively searching for employment or considering a career change, experts emphasize several strategies to improve the prospects of securing a suitable position. The use of technology in the job application process has grown, with platforms like Indeed, LinkedIn and ZipRecruiter streamlining searches and submissions. However, many employers now deploy software and artificial intelligence to screen resumes, making it essential for candidates to tailor their applications to stand out.

Career professionals recommend incorporating specific keywords from job descriptions into resumes, particularly by highlighting five measurable achievements related to past roles. For example, quantifying success with statements such as “improved sales by 20% through a targeted marketing campaign” can demonstrate tangible results. Creative professionals may also boost their applications by including links to portfolios or personal websites. Additionally, submitting a well-crafted cover letter, customized to the role and company, can increase visibility despite some recruiters not routinely reading them.

Some application platforms offer features designed to enhance candidate profiles. ZipRecruiter, for instance, allows applicants to add personalized messages explaining their interest, which can elevate their applications in employer review processes. While experts advise preparing application materials personally to preserve a unique voice, they acknowledge that AI tools can be valuable for editing and refining documents.

Networking remains a critical component of a successful job search, with estimates suggesting up to 80% of job openings are filled through internal referrals or unadvertised channels. Expanding professional connections through friends, family, industry events, and online forums like LinkedIn can provide access to this “hidden job market.” Candidates are encouraged to develop concise elevator pitches and engage thoughtfully in industry discussions without directly requesting job opportunities.

Interview preparation also contributes to better outcomes. Candidates should research potential employers’ missions, products, and customer bases to tailor responses effectively and formulate insightful questions. Using the CARE method—context, action, results, equivalence—applicants can structure answers that clearly convey their problem-solving capabilities and relevance to the role. Following up with thank-you emails within 24 hours, and additional inquiries if no response is received within a week, can reaffirm interest and professionalism.

Professional resume writing services may offer further assistance for those struggling to secure interviews, though costs typically start around $240 per resume with a turnaround time of a few days. Overall, a combination of strategic application refinement, targeted networking, and thorough interview readiness can enhance job seekers’ chances in a competitive employment landscape.