Indonesian food companies seek expansion with new outlets in KSA

By the Editorial Team · Saturday, October 24, 2026

Indonesian food companies, including Bumi Aki Group and brands Baso Gejrot Indonesia and Al Na’im Fried Chicken, are expanding their presence in Saudi Arabia by opening new outlets in Madinah and Makkah. These efforts aim to introduce diverse Indonesian cuisines adapted to local tastes, tapping into the Kingdom’s growing hospitality market while emphasizing cultural heritage and quality.

Indonesian food companies are moving to expand their presence in Saudi Arabia through new outlet openings in key cities, industry representatives confirmed recently. This effort aims to introduce a broader range of Indonesian culinary offerings to the Kingdom’s market.

Bumi Aki Group, known for its Sundanese cuisine, has signed a preliminary agreement with BKPH Limited, a Saudi-based Indonesian enterprise, to launch its first international restaurant in the city of Madinah. According to Anisha Desiliana, president director of Bumi Aki Group, the company anticipates it will take one to two years to meet all regulatory requirements, including taxes and permits. However, the recent agreement is expected to accelerate the process, enabling the new outlet to begin operations as early as next year. Desiliana emphasized the group’s intention to expand in phases while maintaining the quality and standards that have earned customer trust. The menu will be adapted to suit local preferences.

Meanwhile, two other Indonesian food brands—Baso Gejrot Indonesia and Al Na’im Fried Chicken—are collaborating with Syarikah Makan Al Na’im (SMAN), an Indonesian-owned company based in Saudi Arabia, to enhance their footprint in Makkah. SMAN played a key role in facilitating cooperation agreements with both brands during a signing event held alongside Indonesia’s Trade Expo Indonesia.

Sandi Hasyono, SMAN’s public relations manager, highlighted the cultural significance of this expansion. He described Baso Gejrot Indonesia as offering traditional Indonesian meatball dishes characterized by distinctive seasonings reflective of Indonesia’s rich culinary heritage. Al Na’im Fried Chicken, on the other hand, presents a fried chicken concept featuring a unique blend of spices designed to appeal to a wide consumer base.

Hasyono noted that their approach goes beyond commercial interests, framing food as an expression of cultural identity and Indonesian creativity. The goal is to preserve each brand’s unique character while adjusting service, presentation, and operational aspects to meet local market expectations.

Baso Gejrot Indonesia already operates an outlet in Makkah, while Al Na’im Fried Chicken plans to open its store in the city by November. The initiatives reflect growing opportunities for Indonesian cuisine in Saudi Arabia as companies seek to leverage the Kingdom’s expanding hospitality and food service sectors.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.