Infiniti Plans New Lineup to Revive Brand by 2030

By the Editorial Team · Wednesday, July 22, 2026

Infiniti will significantly expand its U.S. lineup between 2026 and 2030 by introducing new models including hybrids, sport sedans, and body-on-frame SUVs to broaden its presence in the luxury market. This expanded portfolio aims to help Infiniti compete in up to 85% of luxury segments and strengthen its recovery by increasing domestic production and launching a performance sub-brand.

Infiniti is set to expand its vehicle lineup significantly over the next several years as it seeks to reverse a period of sluggish sales and reposition itself in the competitive luxury automotive market. The Nissan luxury brand outlined plans to introduce multiple new models between 2026 and 2030, including hybrids, high-performance sedans, and body-on-frame SUVs.

Currently, Infiniti’s U.S. lineup is limited to two vehicles: the QX80 large SUV, starting at over $84,000, and the QX60 three-row SUV priced around $54,000. This narrow portfolio has contributed to weakening market performance, with key rival Lexus outselling Infiniti by more than six to one in 2025. Nissan, Infiniti’s parent company, is also contending with its own recovery efforts after years of decline.

Eric Ledieu, Infiniti’s U.S. boss, described the brand’s strategy as a steady rebuild. “To start the climb," he said, “Infiniti was lacking product. We’ve got three vehicles in the showroom today. We’ll have seven by the end of the decade.” The first step in this wider offering is the QX65 midsize, two-row SUV, now available in dealerships. This model targets the popular five-seat SUV segment, which represents 43% of U.S. luxury vehicle sales, addressing previous shortcomings in rear-seat comfort and cargo capacity. Ledieu noted the QX65’s design draws inspiration from the previous FX45, a sporty yet ergonomically complex model once seen as Infiniti’s hallmark.

Looking ahead, Infiniti plans to release roughly one new model annually. Among these will be a rear-wheel-drive sport sedan debuting in 2027, featuring a twin-turbo V6 engine and offering both manual and automatic transmissions. All-wheel-drive versions are also anticipated. Infiniti will also introduce a compact SUV with a “series hybrid” drivetrain, where the gasoline engine acts solely as a generator, powering electric motors that drive the wheels—a system similar to what Nissan recently applied in the new Rogue SUV.

In addition, Infiniti intends to launch two body-on-frame SUVs built in the United States, sharing engineering platforms with the revived Nissan Xterra and Frontier pickup. These SUVs will be available with traditional gasoline engines or a “parallel hybrid” setup that combines combustion and electric power to enhance fuel efficiency and performance. While the midsize QX60 and QX65 will see updates by 2030, the large QX80 will remain the flagship model.

Ledieu emphasized the expanded portfolio will enable Infiniti to compete in approximately 80% to 85% of the luxury market segments by the end of the decade. He also highlighted that over 80% of Infiniti vehicles sold in the U.S. will be domestically built, with only the QX sport sedan and QX to be imported from Japan.

Furthermore, Infiniti plans to launch a performance sub-brand akin to Lexus’ F Sport, reportedly beginning with a high-performance version of the QX80. This initiative aligns with the brand’s goals of broadening its performance offerings, reviving its performance heritage, and enhancing the overall ownership experience through improved sales and service.

With this multi-faceted strategy, Infiniti aims to regain market share and deliver a "tremendous lineup" that addresses both mainstream luxury segments and more specialized performance niches through 2030.

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