Jack Kay, a 26-year-old builder from Newcastle known online as the "Ibiza Final Boss," is set to launch a range of haircare products following his rise to internet fame last summer. Kay gained widespread attention after a video of him partying at Wayne Lineker’s O Beach Club in Ibiza went viral, showcasing his distinctive bowl cut hairstyle along with his chunky gold chain, designer sunglasses, and black vest.

Capitalizing on his viral popularity, Kay has successfully trademarked the term "Final Boss" for a series of haircare items, including styling sprays, wax, gel, mousse, and shampoo. The trademark registration, approved by the Intellectual Property Office, also covers potential expansions into hair dyes, hair masks, and beard oil moisturizers.

Following his sudden online fame, Kay reported earning approximately £800,000 within six weeks, with an additional £200,000 income added since then. He has since left his building career behind and embraced his celebrity status. Kay has invested in a £55,000 Range Rover with a private license plate and secured a five-figure deal with fashion retailer Boohoo Man.

His post-viral career has also included a club appearance tour, reportedly earning him around £60,000 a day, with travel often including private jets for his return trips to Ibiza. Additionally, Kay has benefited from various luxury perks, such as a yacht trip valued at over £10,000. On social media, he is said to command approximately £2,000 per sponsored post promoting different products and services.

Reflecting on his rapid rise, Kay has expressed a desire to maintain humility amid his newfound wealth, citing his motivation to provide a better future for his young daughter. "I had nothing growing up, so to give her the life when she’s older – she can have anything she wants – is just unbelievable," he said.